FDA UK Distribution Guide and Questions on Film Distribution

FDA UK Distribution Guide and Questions on Film Distribution

What is meant by the term film distribution?

Film distribution is making a movie available for an audience to view, one a film has been produced it us then featured in a theater this is an example of how a movie is distributed.

What does a film distributor do? 

A film distributor is responsible for the marketing of a movie, distribution deals are often a very important part to financing a film. They can be the ones responsible for when the film will be released as well as where to advertise the film to target a specific audience.They also decide what media is used to advertise ie. magazines, TV, radio. 

How does reach relate to film distribution? 

Reach relates to film distribution because the size of the reach often effects how much money a film makes. For example if the film distributors decide to do a large reach and advises to a wide range of audiences it will be very expense however might be better in the long run because telling more people will make more money if lots of see the film. On the flip side they could do a small reach just to the audiences that they think are most important and still make a lot of money because its being advertised to people who are really gonna want to see it.

What is meant by the distribution plan?

This is a plan created by a management team and is created so that they can get there product to retailers then to consumers.This can effect when they decide to release a film to best appeal to there audience, for example releasing a Christmas film at Christmas. 

What is meant by the marketing plan? 

The market plan is designed by the company and describes all the marking processes they want to create in a set time. this plan lays out all the ways the product can be advised to reach there target audiences, things like getting critics to watch the film to try get the public to want to see it. And using things like social media, twitter, Facebook. to advertise there film.

What is the difference between advertising, publicity and promotion?

Advertising tends to mean the material in which the company decides to use to best reach there audience, for example through things like magazines and newspapers or TV and radio. Publicity is how the film gains pubic attention. this can be done through thinks like public stuns to advise the movie or interviews and TV appearances of actors that star in the film. And promotion can include things that can raise awareness of the film, freebies such as t shirts in magazines or actors on the front of movie magazines. As wells as merchandise sold to spread the films name.