The women in black questions

The women in black

1. Who do you think the primary and secondary target audience is for The Woman in Black?

The main target/primary audience for The Women in Black mostly consists of males and females under the age of 20 as well as people who fit into the category of BC1 who enjoy jumpy horror films. A reason for this is because of Daniel Radcliff role in the movie. Being the main character of the harry potter series for so long lots of people grew up following/watching him meaning fans of him will want to watch other things he will be in. This is also the cause of the film being given the certificate of 12A because of the younger audience coming from Harry potter.  The secondary audience would be those who are aged from 20-45, middle class (BC1). This is because the film was originally a book written much longer before the mention of a movie for a much older generation.

2.  How was The Woman in Black marketed?

The women in black was marketed in several ways to target audiences through ways they commonly use.  The distributors of the film created different media accounts on websites such as Facebook and Twitter. This helped reach out to the younger side of their target audience for example the previous followers of the Harry potter franchise. Another way The Women in black cornered advisement was through more traditional ways such as posters billboards and multimedia adverts such as TV ads and Radio ads. This methods were useful for reaching out for the more older aged target audiences. The Woman in Black also had things such as teaser campaigns. These included posters and trailers. These were created to cause a buzz and excitement for the film to come out and for people to start spreading the word about the new film coming out through the method of good old fashioned word of mouth. They also launched a main campaign after the teasers releasing multiple trailers and main movie posters reviling more hints about the movie as well as dates of its release. To spread as much awareness as possible for the upcoming film Daniel Radcliff appeared on lots of different TV talk shows to share information about his role and the overall movie. 

3. Do you think the marketing materials for the film were appropriate? Why?

I think that the amount of advertising they did for the movie was a little over the top as the advertised the film to the max multiple times up to its release. I do think that using the methods of multimedia i.e Social networks as well as traditional methods of media is ok as you want to get attention form different audiences I do however believe that in the case of the women in black there is such thing as enough to gain the same end results. I also have mixed feelings in the age rating of the movie. I do know the reason for the rating because of the main actors following, I do however also know that they had to really push for this rating and because of the films visuals as well as narrative believe it should of been rated a 15. 

4. What kind of release did the film have? 

The film had a big release in the United States on the 5th of February 2012. On its opening weekend it made $20,500,000 alone, being played on 2,885 screens. A week later it was released in the UK and was shown on 412 screens making a massive income £3,100,000. All together the film was shown in 2850 theatres across 46 different countries.

5. How much did The Woman in Black cost to make? (Production budget) AND what was the industry impact of The Woman in Black?

The total cost of the film was an estimated $15 million. In the terms of box office success however the film achieved a record for the most successful horror film in British history, being at the top of the UK charts of films for three weeks. At the end of those three weeks alone the film had ended up with $47,729,196 from its initial release.

6. Why do you think the film was successful? 

Overall it is very clear through all of the movies campaigns and casting of Daniel Radcliff as well as the huge amount of money made and achievements the film gained that it was a very big box office success. This is mainly through the casing of Daniel casing several audiences to follow the film almost instantly. However, the very large and strategic ad campaign also helped walk the move up to the movies release and ultimate success.